we create value for emerging brands







how we work


Founded by partners from the entertainment licensing and marketing industries, Count the Chickens focuses on licensing and creative properties.


We exercise the power of relationships, intellectual know-how, and creative thinking to develop innovative, meaningful brand strategies and licensing programs for up-and-coming brands. We leverage solid relationships with the top entertainment properties in Hollywood and beyond with strategic marketing skills to position our partners for success. The scope of our work includes

  • brand strategy and development

  • licensing programs and partnerships

  • launching new products and services

  • seeking out the relationships and opportunities that will bring your IP to life - and create revenue


Count the Chickens imagines the possibilities for your intellectual property. We create brand strategies, research market trends, develop positioning statements, design print and 3D collateral, and bring licensing and partnership opportunities to the table.


We translate your property into licensed products and experiences that bring your ideas to life. We conduct product and market research, work with you to develop prototypes, and manage the creative process through production and delivery. We challenge ourselves to create meaningful and profitable products.


Count the Chickens identifies strong licensing partners, as well as the best manufacturers and retail partners to approach your target audience. We research and vet potential partners and manage the relationships to keep attention focused on the creative and financial health of your property.


We leverage our industry relationships and experience to craft deals that position your property for success. We negotiate terms, attend to the details, and collaborate with legal and financial teams to monitor use of your trademark, analyze sales, and ensure royalties are collected.


Working in concert with your licensees, Count the Chickens identifies retail partners who will best support and promote your property. We seek out retailers who attract the best-match customers, and develop events and tie-ins to influence and grow this customer base.


who we are


Following a successful career in public relations, advertising, film and television production, and development, Loren Roberts established cs+, an intellectual property and brand management practice. Each project, from licensing to product development, is a reflection of Loren's innovative thinking and the power of applying custom solutions to business challenges.

Loren Roberts
Lesley Roberts

Lesley Roberts is the founder and principal of Oceanparkstudio, a marketing firm that creates strategies for growth and change. Oceanparkstudio helps clients design products, identify and enter new distribution channels, and grow revenue. Collaborating with a lean network of graphic and product designers, web and mobile programmers, photographers, video artists, POP and exhibit makers, and more, Oceanparkstudio provides world-class solutions in the lifestyle and consumer goods industries at the mass, mid, and luxury levels. 

contact us

Ideas? Assets? Opportunities?
Please contact us to start a conversation.


Loren Roberts 310.395.6767            Lesley Roberts 310.593.4676  
loren [at} countthechickens.com           lesley [at] countthechickens.com